Post by moon125 on Nov 10, 2024 4:45:44 GMT
Today, any business, even a small one, needs its own website, with the help of which it is possible to effectively offer services, sell goods, provide the client with the necessary information. For the first time, a small website created on one of the popular designers and working on hosting from the minimum tariff plan will be enough. As the business develops, the website should also undergo changes: the assortment expands, the geography grows, new services are added, etc.
At one point it may turn out that the site is not able shopify website design to work effectively on the hosting from the minimum tariff plan, or for some reason it will be necessary to change the domain (the old one was subject to sanctions or you just managed to buy a more concise and memorable one). And this means that the site needs to move to a more productive host, another CMS or domain (and sometimes all at once).
The transfer procedure is a very important event, in some cases the site can be transferred without any problems, but you can also lose all the traffic. To prevent this from happening, it is important to follow the rules and not neglect the transfer sequence.
Gluing multiple domains
2-mirror-site.jpg
Domain merging is a procedure whereby several domains are combined. One of these domains is given the status of the main one, and it is the one indexed by search engines. The others act as mirrors, redirecting all their traffic to the main domain.
A mirror is a site that is located on a different domain name or server, but exactly copies the content of the main site.
the same domain names with and without www;
copy sites with different domains, whose content is 90% or more duplicated;
copies of the site on other servers.
To ensure that traffic is not "blurred" across mirrors, but goes entirely to the main site, domain gluing is used.
Why do you need to merge domains?
Gluing domains has a positive effect on website promotion. This method allows you to direct all traffic to the main Internet resource, as well as transfer the authority and link weight of mirrors to it.
Cases when domain name merging may be required:
the company name has changed and the site needs to be transferred to a new domain;
The company reserved similar domains (e.g. motocicly.ru, motocicli.ru, motocicl.ru, etc.) to prevent competitors or scammers from using them.
the company has branches in different countries. The domain name may be the same, but in different domain zones (ru, kz, by, ua).
creating a mirror of the site on another server. This is done to be on the safe side in case of a DDOS attack or overload of one of the servers.
How to properly glue domains
3-glue-domains .jpg
Before you start gluing domains, you need to do the following:
Decide which of the mirrors will be the main one. When gluing domains, the main one should be the one with the highest priority and more traffic.
If you are going to merge domains with different "ages", you should give preference to the oldest of them. In addition, you should not use a domain with sanctions even as a mirror - the negative effect can affect the main site.
It is important to give preference to domains with a good history, it can be checked using specialized services. Particular attention should be paid to the stability of the increase or decrease in traffic, if the schedule is smooth - then such a domain can be used as a mirror.
The next step is also very important: it is necessary to determine whether the domain is open for indexing, visibility for search robots is important. If the domain is not indexed, search queries will not apply to it and algorithms will not be able to give the site to the user on the question of interest.
You can check the domain indexing using a special panel in Google Search Console or Yandex Webmaster, depending on the platform you use. If everything is OK with this aspect, you can continue setting up.
If you leave sites with the same content freely available and do not make them mirrors, then search robots will index both sites, which will negatively affect your site traffic and harm your business.
Let's look at an example of how to properly glue mirrors. Let's take a site with the domain velo.com. First of all, you need to set up a 301 redirect so that the user is redirected to the main site page, from where we want to get maximum traffic in the future.
At one point it may turn out that the site is not able shopify website design to work effectively on the hosting from the minimum tariff plan, or for some reason it will be necessary to change the domain (the old one was subject to sanctions or you just managed to buy a more concise and memorable one). And this means that the site needs to move to a more productive host, another CMS or domain (and sometimes all at once).
The transfer procedure is a very important event, in some cases the site can be transferred without any problems, but you can also lose all the traffic. To prevent this from happening, it is important to follow the rules and not neglect the transfer sequence.
Gluing multiple domains
2-mirror-site.jpg
Domain merging is a procedure whereby several domains are combined. One of these domains is given the status of the main one, and it is the one indexed by search engines. The others act as mirrors, redirecting all their traffic to the main domain.
A mirror is a site that is located on a different domain name or server, but exactly copies the content of the main site.
the same domain names with and without www;
copy sites with different domains, whose content is 90% or more duplicated;
copies of the site on other servers.
To ensure that traffic is not "blurred" across mirrors, but goes entirely to the main site, domain gluing is used.
Why do you need to merge domains?
Gluing domains has a positive effect on website promotion. This method allows you to direct all traffic to the main Internet resource, as well as transfer the authority and link weight of mirrors to it.
Cases when domain name merging may be required:
the company name has changed and the site needs to be transferred to a new domain;
The company reserved similar domains (e.g. motocicly.ru, motocicli.ru, motocicl.ru, etc.) to prevent competitors or scammers from using them.
the company has branches in different countries. The domain name may be the same, but in different domain zones (ru, kz, by, ua).
creating a mirror of the site on another server. This is done to be on the safe side in case of a DDOS attack or overload of one of the servers.
How to properly glue domains
3-glue-domains .jpg
Before you start gluing domains, you need to do the following:
Decide which of the mirrors will be the main one. When gluing domains, the main one should be the one with the highest priority and more traffic.
If you are going to merge domains with different "ages", you should give preference to the oldest of them. In addition, you should not use a domain with sanctions even as a mirror - the negative effect can affect the main site.
It is important to give preference to domains with a good history, it can be checked using specialized services. Particular attention should be paid to the stability of the increase or decrease in traffic, if the schedule is smooth - then such a domain can be used as a mirror.
The next step is also very important: it is necessary to determine whether the domain is open for indexing, visibility for search robots is important. If the domain is not indexed, search queries will not apply to it and algorithms will not be able to give the site to the user on the question of interest.
You can check the domain indexing using a special panel in Google Search Console or Yandex Webmaster, depending on the platform you use. If everything is OK with this aspect, you can continue setting up.
If you leave sites with the same content freely available and do not make them mirrors, then search robots will index both sites, which will negatively affect your site traffic and harm your business.
Let's look at an example of how to properly glue mirrors. Let's take a site with the domain velo.com. First of all, you need to set up a 301 redirect so that the user is redirected to the main site page, from where we want to get maximum traffic in the future.